For Indians Living in the US: We Hear You, and We’re Here for You
Living in the United States comes with opportunity, growth, and new beginnings — but it also comes with a quiet, often unspoken struggle that only Indians living abroad truly understand.
To our Indian friends in the US, we hear you.
And more importantly, we understand you.
Life in another country isn’t always as simple as it looks from the outside. Between busy work schedules, cultural adjustments, and being miles away from family, it’s the little things that start to feel heavy. One of those things is food — the comfort, familiarity, and emotion attached to the Indian products we grow up with.
Something as small as craving the same biscuits you enjoyed with your morning chai, or wanting to cook a simple Indian meal that tastes exactly like home, can turn into a frustrating experience. You walk through large supermarket aisles, searching endlessly, only to realize that the basics you trust are either unavailable or don’t feel quite right.
We know this pain — because we’ve lived it ourselves.
That feeling of compromise.
That moment of settling for “close enough.”
That silent wish for products that remind you of home, without the hassle.
That’s where our journey began.
A DTC Platform Built Especially for Indians in the US
Recently, we launched our Direct-to-Consumer (DTC) website exclusively for Indians living in the United States. This wasn’t just another online store — it was a heartfelt effort to solve a real problem faced by our community abroad.
For the very first time, we’ve brought together a wide range of trusted and loved Indian brands under one roof. Brands that have been part of Indian households for generations — like Britannia, Daawat, Patanjali, Vinod, TATA and many more.
Every product on our platform is carefully selected with one thought in mind: familiarity you can trust.
More Than Products — It’s About Belonging
When you visit our website, we believe you’ll feel something more than convenience. You’ll feel comfort. You’ll feel seen. You’ll feel a small but meaningful connection to home.
And this is only the beginning.
We are continuously working to expand our product range, add more of your favorite Indian brands, and improve accessibility so that everyday essentials are just a click away. Our mission is simple yet deeply personal: to make life easier, warmer, and more connected for Indians living in the US.
No matter how far you are from India, home should never feel out of reach.
We’re listening.
We’re growing.
And we’re building this — for you